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How To: Managing your social media with your Mac

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When you first start off you’ll want OS X to be working in favor.  Go to the Apple Menu, that’s the symbol in the upper left corner shaped like an apple.  Under System Preferences, click on Mail, Contacts & Calendars.  From there, you can add various e-mails and social media accounts.  Now every time there’s an update your Mac will make a ding and alert you.

That’s freebie.  However, more advance social media efforts require either a dedicated social media employee or a few products.

If you want to manage your LinkedIn, Google+, more all at once then HootSuite might be for you.   There’s a free version that allows you to do things like auto-publish posts. Basically, the service allows you to interact with all your social media accounts all at once from one screen.  Further, if you want to pay $10 a month you can get tracking statistics, learning tools, and vanity URLs just for you.

Should you crave something a little more exclusive to Macs, then you may want to check out Alfred.  Alfred is a way to launch apps without lifting your hands from the keyboard.  It’s a more comprehensive version of Spotlight.  Theme, codify, and exemplify your work flow.  Alfred is a tool that lets you hit hard, hit quick, and hit often without spending a lot of time.

Social media in a nut shell is the ability for one person to connect to a lot of people in various spheres.  In business it serves a dual purpose of maintaining customers and attracting new ones.  The easier it is for you to do that, the quicker you can return to getting down to business.

How to Get the Most of Out of Mountain Lion Contacts

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Apple’s new OS, Mountain Lion, has been out for a while now.  One feature you probably use a lot is Contacts.  There are a few features you should know about in order to get the most out of this program.

Being in Sync

Mountain Lion’s Contact app allows you to sync all your contacts with your favorite web services.  Sync your contacts list with your Facebook and Google contacts.  Now all the people know can be codified and organized into one screen.

Put a Face to that Name

Now, you can click and drag an image into the Contacts and attach to someone’s information.  A meeting is a lot easier when you know who’s who.  If you don’t want to use actual pictures, the standard OS images like the parrot and penguin can be used.  If those don’t float your boat, you can click on the camera icon and take a picture of what you want with your webcam.

Did We Say Sync Already?

If you upload your Facebook and Google contacts information, you can also connect directly to those services through Contacts.  By clicking on headings on contact cards, you can see recent posts and updates.  It’s a good way to using just one program to deal with many.  You can even see their Twitter Feed.  If we live in the world of Too Much Information, at least Mountain Lion’s Contacts app helps us wade through it quicker.

 

 

Getting Into Your Customers’ Pockets

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Over the last few years it’s become inescapable. More and more people can’t seem to go for a half hour without pulling a phone out of their pocket and checking to see what’s new.

Practically every business wants to find a way to make their name show up on their customers’ little screens, but many are confused about how to do it. Do you need an app? A mobile optimized site? Must you tweet, or is Facebook enough?

The answers to these questions will be different for every sort of business. Twitter is a fantastic tool for anyone hawking impulse buys. The food truck that tweets its location and daily specials has become a staple of many urban areas. Facebook is a great place to engage people in a conversation about a new product you’re selling, and many small businesses find Foursquare is an excellent way to build up customer loyalty. For many companies, the best bet may be to throw the same information up on multiple platforms since it doesn’t take much more time and may reach different audiences.

Where social media is free, getting an IT consulting firm to build you an app or a mobile-optimized website can get pricey. The businesses that have the most use for their own apps are those, like banks, that customers need to interact with frequently. Mobile sites can be helpful if your regular site has a lot of complicated information that could get confusing on a tiny screen.

In general, though, there are some easy ways to make sure your main website looks good on a smartphone. It’s important to make sure words are actually text, not part of a graphic, especially key information like your address and phone number. Avoid flash, since a majority of mobile devices won’t play it. The best way to figure out if your site works for mobile devices is to try it out. But don’t just use your own iPhone. Borrow a friend’s android phone, your sister’s iPad and whatever else you can get your hands on and check how good your site looks on them all.

Once you’ve got a decent mobile site, and a social media presence to drive traffic to it, you can be confident that everywhere your customers go, you’re riding along in their pockets.