It’s often an adage that you should always be on your best behavior when in public because you don’t know who is watching.  Sitting behind a computer, it’s easy to forget that your business’ online persona is out for the public to view…forever.

However, all the ways to protect your online reputation revolve around the principles of neutrality and politeness.

On social media, never get in any type of argument.  It’s always better to extend an olive branch rather than trying to put a snarky customer in their place.  Better to appear that you are a company that cares about customer concerns than an eloquent debater.

Off that point, although your business is local your online presence is more far reaching.  Expressing views that are not vital to business’ image is risky.  Perhaps expressing your values attracts customers, but it may alienate some.  It’s something to consider if you ever expanding your business into another area.  Anything put online, stays there.

And unlike Vegas, what’s on social media is very public.