Apple was once known as a price-leader in the tech industry.  It commanded seep prices for all of its products.

However, in recent quarters, the tech giant has slashed the prices on some of its most iconic devices.  This time around, it’s the 13-inch Macbook  with Retina Display is getting  a $200 slash.  That will bring down its price tag to $1,499.  The 256GB version will also be dropped down, to $1,699.

The 15-inch Macbook Pro with Retina Display is not going to receive a price adjustment.  Instead, the lower end model will get a faster 2.4 GHz processor.

This definitely a response to a less-than-stellar last quarter performance.  Then, Apple had about a 22% drop in sales.

The rule of thumb is that a drop in price will equal an increase in sales, especially for a company with as much brand recognition as Apple.  However, Apple has proved itself as a prestige product in which it’s high price helps its appeal.  I guess only time will tell if this move will help Apple’s dwindling sales.