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How Cloud Analytics Can Help Your Small Business

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analyticsDespite the buzz surrounding the future of data analytics, small businesses aren’t sure how they can gain access to detailed information about every aspect of operations. With the right analytics in place, businesses are finding that they can access statistics about network performance that can help them improve server productivity. However, many smaller businesses assume they don’t have access to this technology due to their size.

But the recent announcement that Datapipe Cloud Analytics won the 2014 Cloud Computing Excellence Award has raised awareness of the availability of third-party analytics services to businesses of all sizes. Provided to Managed AWS customers, Datapipe delivers information on AWS usage to management to help them make decisions that can save money.

Tracking Costs and Security

With Datapipe, AWS users can track data usage trends over a period of days, weeks, or months to determine where savings can be leveraged. You may be paying for a higher capacity than you are using, for instance, or you may realize that you need more capacity at certain times and less at others.

In addition to cost savings, businesses can use cloud analytics to pinpoint areas of weakness to avoid a security breach. Thanks to email alerts, businesses can be aware immediately when an issue has been discovered so that they can take immediate action to prevent further damage.

For Managed AWS users, Datapipe is a great option. The company’s partnership with Amazon ensures businesses are getting the specialized information they need. With 24/7 support, businesses also have the technical support they need.

Data analytics will soon invade every area of business, with companies seeking insight on how customers are interacting with their websites and bricks-and-mortar locations. With the ability to see details about your cloud behaviors, you’ll have the information you need to optimize your websites and data storage while also saving money.

How Cloud Analytics Tools Can Improve Your Search Engine Marketing

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analyticsIn the near future, data will power everything we do, from business decisions to the items we buy online. One mistake many smaller businesses make is in assuming that access to these insights is the exclusive right of big businesses with giant budgets. But thanks to a wide range of cloud tools, businesses of all sizes can affordably access information that will improve their efforts.

Search Engine Tools

Search engine algorithms are constantly undergoing adjustments as providers work to make results as useful as possible. Savvy marketers work to keep up with those changes, constantly tweaking techniques to increase success rates.

While studying industry publications can help small businesses stay abreast of these changes, it’s also important to note what is working on an individual basis. With analytics in place, a business can monitor traffic to its site, determining which content is appearing most prominently in various searches.

Google Reporting

If you aren’t using Google’s Webmaster Tools, you’re missing a great opportunity. Through Google’s analytics, you can gain insight into your search engine rankings, how many impressions each listing is getting, and click-through rates. You can also use these reports to learn which keywords are bringing customers to your site, which will help you as you create future content for your site.

As Google always tells website owners, high-quality content is paramount to ranking well. Businesses can use analytics to extract information on those keywords that can be worked into content to improve rankings. Google even offers a Webmaster Academy, which shows businesses how to create sites that place well, as well as providing a how-to guide to using webmaster tools.

As the marketplace grows more competitive, businesses of all sizes will be challenged to have full awareness of how customers are interacting with their storefronts and websites. Thanks to cloud-based tools, this information is easily accessible.